China’s fragrance product exports will continue to grow rapidly in 2026, leading the global market share

The global "smell economy" continues to heat up, and Chinese fragrance product has strong export momentum with its four core advantages of full category coverage, natural raw materials, high cost performance and oriental aesthetics. Industry data shows that China's fragrance product exports will exceed 4.8 billion yuan in 2025, a year-on-year increase of 18.7%. Among them, the four series of rattan diffusers, scented candles, car fragrance products, and crystal essential oils are the most popular and are sold to more than 160 countries and regions around the world, with Europe, Southeast Asia, and the Middle East as the core markets.